Google and the net

I'm not an elder, but I've been around the net for a while. I'm guessing few people would actually complain if I stated that Google has changed the way people interact with the web. Maybe we should say there are two internets: internet B.G. and A.G. (before Google and after Google).

Searching was really something slow and painful (sometimes it still is), even though we had Yahoo!, MSN, AOL and all those 1990s companies. I repeat: it was google that changed the web, not some abstract "way-everybody-searches".

I'm interested in this because I tried downloading MSN Live Messenger typing "msn download" in Google and in Live Search. Guess who sorted the results better? Google did. Inspite of the fact that Live Search and Live Messenger all come from the same company.

Now, I've been reading lately that Google says that the best way to improve searches (and other services, for that matter) is to gather, store and compare personal information. Where would you draw the line? I, for one, am not willing to simply let go of Google and go back to 1998. But I don't want Google crawling over my life's information trying to "sort" me out.

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