The idol Lidio Mateus

So I vlogged about this guy.

He is a sui generis brazilian vlogger,  who posted some regular videos (not vlogs) before going viral with this:




Short explanation? Ok. The kid says "fresco boiola" which is a funny way of calling the dude a faggot. The guy is actually trying to sing this song:



More info: he's been on YouTube since June, 2007; the viral video above was published in July of 2008; this is his blog, from where you can find his twitter, facebook, orkut, myspace and any imaginable social networking website.


I actually didn't know this guy until a couple of days ago, when I was watching this show from the Brazilian MTV on the interwebs. The media experts he goes to talk to actually suggest he gets the little kid back in his vids with him. Then they proceed to make a parody of Ke$ha's club success.

Anyway, what's the turning point from just having a viral video to actually forming a community, or - as Seth Godin would say - a tribe?

Comments